Age Friendly Businesses

Guiding Principles for Age-Friendly Businesses

As leaders of global industry who recognize the promise and opportunity of workplaces aligned with 21st-century demographic realities, the Global Coalition on Aging, in collaboration with the World Economic Forum Global Agenda Council on Ageing, has developed the following Guiding Principles for Age-Friendly Businesses.

We believe that our companies, as well as the communities in which we operate, stand to benefit from creating “age-diverse workplaces” with tangible, measurable gains in terms of productivity, competitiveness and worker satisfaction.

  1. AGE-NEUTRAL WORKPLACE
    Recognizing the potential contribution of employees at all ages and the value of a multi-generational workforce, we will encourage an inclusive environment and discourage age-related discrimination or hostility.
  2. SUPPORTIVE WORKING ENVIRONMENT
    We aspire to develop working environments – including technologies, facilities, equipment and services – conducive to access and contribution regardless of age.
  3. INCLUSIVE CULTURE
    We will strive toward development of a culture among our leadership, employees, suppliers, partners, and customers that embraces the contributions of workers across all ages and that values a supportive multi-generational work environment. Such a culture will benefit our company and lead to the development of innovative products and services that meet the needs of 21st-century demographic realities.
  4. LIFE-LONG LEARNING AND PARTICIPATION
    We will strive to create an environment encouraging a life-long focus on personal growth and development, including opportunities for cross-generational mentoring and learning. Our intention is that these opportunities for learning should be available to employees of all ages.
  5. FINANCIAL PLANNING FOR LONGER WORKING LIVES
    Recognizing that financial security is a valued outcome of employment, we will strive to provide our employees, at every level, opportunities to gain financial literacy and work toward developing compensation and benefit solutions that meet the needs of a multi-generational workforce and emphasize personal choice and responsibility.
  6. HEALTHY AGING
    We will support employees of all ages in their commitment to an active and healthy lifestyle, providing encouragement and assistance as appropriate.
  7. SUPPORTIVE CAREGIVING
    As 21st-century demographic shifts bring increased caregiving obligations, we recognize that many of our employees may shoulder these responsibilities. Accordingly, we will strive to help our employees honor their caregiving commitments.

Champions of Aging
Supporters of the Guiding Principles for Age-Friendly Businesses:

We are encouraging all employers to adopt these principles to create a more age-friendly world and to ensure that we are prepared for the coming age wave. To learn more about the principles and how you can support them, please visit the Global Coalition on Aging website.